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What is the total revenue of plush animal toys in the US?

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See the Article: Plush animals U.S. toy sales from 2003 to 2015

It would seem that we love our plush animal toys and that we are willing to spend big bucks in order to have them.  Notice in the graph how the dollar amounts have fluctuated throughout the years.  There may be reasons for this.  Could this be a good trend or a bad one.  I speculate that the electronic world has had an impact on the soft, plush toys market which includes stuffed animals. What do you think?

See the Article for Yourself Here!